Bebat – Marketing Coordinator B2B
Marketing Coordinator B2B
Bebat is one of the best-known environmental brands in Belgium. We raise public awareness through strong B2C campaigns, while also operating in a complex, technical and fast-evolving B2B environment. On top of that, we act as the marketing department for the sister organisations within the group (including Sortbat, Watt4ever, Bebat PRO and Reneos). As Marketing Coordinator B2B, you report to the Marketing Manager and are the driving force behind our B2B communication: you coordinate campaigns from briefing to reporting, help steer our agencies and are the point of contact for internal clients within the group.
A selection of your tasks:
• You coordinate the B2B campaigns of Bebat and the group, following them up from briefing through execution and reporting, across all channels (online, offline, email, PR, events and social media)
• Together with the Marketing Manager, you safeguard the communication strategy and help draw up and update the marketing plans
• You brief external agencies (creative, content, media, translation), follow them up closely and keep planning, timing and budget under control
• You proofread content and validate copy, translations and layouts. You give clear feedback to colleagues and partners and, where needed, roll up your sleeves yourself
• You safeguard Bebat’s branding and look and feel, and provide ready-to-use templates and solutions for internal clients
• You create clear presentations and summaries of your campaigns and provide detailed reporting afterwards: you closely monitor results and KPIs
• You set up and follow up campaigns in our digital marketing tools (including HubSpot, Drupal CMS, PiwikPro) and analyse the results yourself
• You liaise with other departments and are the point of contact for marketing questions from the sister organisations within the group
Your profile
• Has at least 3 years of experience in a similar marketing or communication role, with a clear focus on coordinating and following up marcom campaigns
• Is digitally savvy: you work smoothly with marketing tools (including HubSpot, Drupal CMS, Google Analytics, PiwikPro…), pick up new tools quickly and actively seek out learning opportunities
• Has experience in a B2B environment — a big plus. An affinity with technical and regulated subject matter will help you get ahead
• Is fully bilingual in Dutch and French, both spoken and written. English is a plus
• Is proficient in Microsoft Office: you are comfortable with figures and spreadsheets and create strong presentations. Knowledge of InDesign and Photoshop/Canva is a plus
• Manages multiple projects at once, sets priorities where needed and notices every detail
• Combines analytical thinking with creativity and a sharp eye for quality
• Works independently and takes ownership, but is just as happy to rely on the team and share knowledge
What do we offer you?
• An attractive salary package with meal vouchers and other fringe benefits
• The option to work from home and the tools you need to do your job well
• Plenty of learning opportunities in a dynamic and enthusiastic team
• The chance to help build one of the leading brands in the environmental sector
You will join a compact, driven team with a clear focus and an open culture. Taking initiative and a strong sense of innovation are highly valued.
